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5 Principles That Build Culture, Increase Employee Sense of Community During COVID-19 Pandemic!

Writer's picture: Thomas PatchinThomas Patchin

Current estimates are ~70% of all workers will remain working remotely for the conceivable future through 2025. This remote working environment will impact culture, community and employee loyalty as we lose the connection from being cloistered in an office. So what are the best CEO’s doing to foster connections and support their cultural values?


Here are what the best CEO’s and leaders are doing to maintain and improve their organizational culture

  1. Communication, Communication, Effective Communication: There must be a written communication plan for all Executives to model. It may resemble an advertising campaign, brand awareness, account based marketing plan, sales strategy, HR initiative, leadership principle or even your own management style as they all share a common theme, attribute and requirement. Everyone knows what the plan is, how we are going to follow it and how frequently we are going to come together. We wrote a blog on communication can be found here.

  2. Vision of their Future: Dynamic leaders create a “compelling vision of the future” for their teams. This is where each person knows the company’s vision, where the company is going and how this direction aligns with their personal goals. This is personal and personalized to every team members. Individuals self-defined their goals and their vision of their personal future and you as the leader help shape those goals to align with Company’s objectives and thereby support your team’s goals. Some many great leadership experiences and key learnings happen in this process. This was a simple learning from a Leadership Development Program at Sprint that I was selected to participate and helped me develop this extremely powerful and critical tool.

  3. Be Personal: Many employees feel distant and miss some elements for working closely with their peers. Historically, leaders would walk the floor, short check in with each individual to hear and listen to their perspectives. That is gone, so the best CEO’s and leaders are continuing to maintain personalized check-in’s just doing it differently in the new workplace.

  4. Visibility: My network the CEO’s and Executive teams are being intentional with their schedules to be more active with recurring communication forums plus being visible on company communication tools to supplement their ability to connect. Seeking opportunities to engage with individuals and small teams in a more relaxed and less structured manner.

  5. Recognition: Seek ways to recognize those who are actively making a difference and are building the culture during this transition to a new work environment. Tell and share more team members stories how they are overcoming and solving key problems. Invest in channels that are designed to bring your team’s success in the little things because that is make it real and engaging for everyone.

  6. BONUS: Collaboration: Ensure all teams are working together and everyone has a chance to communicate, share their perspective and be heard. We discussed this in details about how companies are changing their purchasing process, as an excellent example, in a blog. It is so important to have team members know the power of collaborating and how it must the company more effective.


The best CEO’s in my network are stepping out and being tested as a leader to continue to achieve growth targets despite the shifts to remote team members and difficulty maintaining a sense of community and employee loyalty. They are finding success with these strategies.

If you interested in the supporting tactics for each of these strategies please contact us today and we will provide the details or create a customized and personalized execution for you and your company.



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©2021 by Thomas Patchin

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