B2B organizations to take a holistic view of the customer purchasing journey that requires and relies trackable analytics plus buyer action!

if you cannot track and define the activity with a direct component of the end-to-end sales journey, it is not a critical task.

No longer is the customer sales journey a linear process. B2B prospects have changed their decision process and buying methodology.

4 traits that stand out as the barometer on if the company is customer obsessed; These impact sales with 18.1% higher quota attainment!